I've been in the service industry my whole life. I was a caddie, served ice cream at Dairy Queen, put up tents for parties and festivals, drove cheap Christmas presents around the Midwest, and even did a tour of duty with UPS. I spent 20 years at one agency, serving hundreds of people and many of the country's most beloved brands while honing a well-rounded skill set and brand marketing sense. From intern to EVP, I accomplished everything I wanted to, so I stepped away. Wild behavior.
I've spent 23+ years helping brands figure out what they actually stand for—and then doing something about it.
I started at a PR firm in 2003 when social media wasn't a job yet. I made it one. Spent two decades growing alongside an agency that went from $3.9M to $50M—building client relationships, building strategy functions, building a creative culture that won business and kept it.
Along the way I worked with John Deere, STIHL, Travelers, Toyota, Dickies, Stanley Black & Decker, T. Rowe Price, Werner, and a handful of brands that had no business punching as hard as they did. I helped drop a combine on the Las Vegas Strip. I got dunked on while standing on a ladder for a TV spot. I launched a PGA TOUR title sponsorship that became a Signature Event.
None of it came from a formula.
That's the thing about brand work, there isn't one. The best ideas aren't invented out of thin air, they're built on something real, and they're built on something meant for others. Every brand has a history worth honoring, a moment worth owning, and a future worth building toward. My job is to find that thread and pull it. To ask better questions before jumping to answers. To build something that actually fits.
In 2024 I started Wild Behavior because I got tired of watching great brands get mediocre, formulaic help. I had also gotten too far away from the actual marketing. The model is simple: bring the right thinking, the right people, and honest partnership to every problem. No hidden layers. No egos. No bullshit.
I'm based in Seabrook Island, SC. I think about brands for a living and golf whenever I can.
