I've been in the service industry my whole life. I was a caddie, served ice cream at Dairy Queen, put up tents for parties and festivals, drove cheap Christmas presents around the Midwest, and even did a tour of duty with UPS. I spent the last 20 years at imre, serving hundreds of people and many of the country's most beloved brands while honing a well-rounded skill set and brand marketing sense. However, in full transparency, I started to believe my now blind loyalty was doing a disservice to my professional aspirations. I needed to do something before my expiration date was up. My insatiable appetite for exploration was raging.
Now, this is where you come in. You see, I miss marketing. It's a creative outlet for me—it always has been and always will be. I like to create and collaborate with creators. I consider myself a brand de·vi·ant, departing from usual or accepted standards and constantly challenging conventional norms. I'm fascinated by social behavior—borderline obsessed. Have you ever seen a woman curl her hair while waiting for her plane to arrive?
To succeed in brand marketing today, you have to be able to adapt quickly. Like animals shapeshifting to survive climate change, brands must evolve to thrive in the modern social climate. I don't believe in traditional methods. I believe in a foundation and identity that serves as a compass, but be careful of the crossing guards. I also believe you have to build a fluid brand—capable of making waves or riding them. Discussing how far you can "stretch" your brand has new meaning.
There's not one winning strategy; the playbook is constantly being updated. Do you have a game plan but want to score more often? You might have a roster full of All-Stars who can become big scorers, but championship teams need a point guard willing to do it all: dive for the loose ball, get the steal, call the play, and make the big assist.
Sit down with me, and I can drive the fast break when I know the situation. I'm an independent thinker who can bring a fresh perspective to your system. I'm a non-conformist willing to go against the crowd or fade the public. I see the whole court, but I know my blind spots and have successfully built thriving teams that exceed expectations. It would be best to have someone who can figure it out, a Chief of Solutions.
Sure, ideas are only successful if you make them happen, but where are they coming from? You can learn operations, but you can't learn ideas. People don't come to me to help build systems. No, they're looking to improve their shooting percentage.
