Command F Basic

Either future-proof your brand or make it as malleable as possible for maximum impact. 

Sample the modern brand marketing goods before we start cooking together. Below is a 6-pack of work in each section to sip on, developed to incite thought-provoking action, like any good marketing plan. 

• Walk on. Walk strong. We reinvented the identity of the venerable flooring leader Armstrong Flooring. 
• Helped John Deere transition into a smart industrial and technology company, using tradeshows like CES as a platform to bring the brand narratives and storytelling to life. 
• Set up a community for professional painting contractors to support efforts to improve perceptions and enhance connection with Behr. 
• We put together an award-winning messaging platform to communicate Toyota's commitment to the LGBTQ+ community authentically. 
• Launched new brands, products, categories, and line extensions, including Milwaukee Electric Tool's revolutionary lithium-ion batteries, McCormick's foray into herbal supplements, and Wolf Gourmet's push into countertop appliances. 
• We helped drive the agency's growth by developing multiple brand refreshes, expanded marketing channels, a rejuvenated positioning (We Make Believers), and a strategic framework that was adopted by many partners through our collaboration with an NYU psychology professor. 

• I was part of the team that assembled and constructed John Deere's global social media program and oversaw the brand journalism tools. 
• I had the privilege to work on Interface's legendary sustainability commitment, extending the reach of the brand storytelling efforts through digital channels. 
• I helped create an award-winning social media content strategy for STIHL that harnessed the power of existing brand affinity and properly leveraged channels to drive sales. 
• Brought Burton Snowboards and STIHL with a modern brand marketing collaboration to reach new audiences, highlighting shared sustainability efforts through new battery products. 
• Executed numerous influencer and celebrity partnership campaigns across a variety of categories.  
• With dogged persistence, we convinced Deere to develop the new Field of Dreams ballpark for Dyersville's historic regular season MLB game. 

• I led an effort to help Grant Thornton build a messaging platform for its golf and diversity brand marketing efforts: It's Everybody's Game, Let's Play. 
• I was the first to put a pharma brand on the shirt collar of a PGA TOUR player.
• We took STIHL TIMBERSPORTS® to connected devices (Roku). 
• Executed two fully integrated March Madness campaigns for Werner Ladder, including TV spots. 
• 3X PGA TOUR "Best Title Sponsor Integration" with the John Deere Classic (2019 and 2021) and the Travelers Championship (2009), thanks to memorable brand marketing activations (see Mini Excavator Putter). 
• We put the Travelers logo on a pond on a golf course, had PGA TOUR players hit at it for charity, and got stranded in my last year.